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Tech Marketing: Key Lessons Learned

October 24 @ 6:00 pm - 8:00 pm

Texchange - Marketing in Tech Panel - photo by Lisa HauseWe are putting together a fantastic tech marketing panel on October 24th at HomeAway. Whether you are starting a business, trying to grow your company, or trying to keep a mature organization relevant in today’s market, taking an active role in the marketing of your business is essential. We’ll have a high-level discussion about technology marketing and what you need to know to ensure success next year.

Attendees will walk away with several tactics that are currently moving the marketing needle when it comes to scaling tech companies. You’ll also be able to get your burning marketing questions answered by execs who have success stories to share.



Bill Leake, CEO, Apogee Results

Bill Leake, CEO at Apogee ResultsIn his roles of Group VP of Global Marketing at Rimini Street, Inc., and CEO of Apogee Results, Bill helps increase revenues for a wide range of clients. As founder of Apogee Results, he guided the company from inception to its current position as Austin’s only nationally branded and recognized search engine marketing company, one of the 20 largest independents in North America and one of the fastest-growing companies on the Inc. 500/5000 list.

Bill wrote the best-selling book “Complete B2B Online Marketing”  and is a sought-after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.


Jennifer Quaranta, Senior Digital Marketing Executive

Jenn QuarantaJenn Quaranta is a marketing professional with over 10 years of experience building digital and analytic strategy for brands such as Energizer Personal Care, Pepsi, Dr Pepper Snapple Group, and Pizza Hut. She is passionate about following digital trends and identifying customer needs to create and execute highly-targeted marketing campaigns. She also serves as Director of Marketing for March On! Texas, a nonprofit group that developed from the Women’s March.


Dean Cruse, VP of Marketing, Union Metrics

Dean CruseDean Cruse is a senior-level internet and enterprise software executive with more than 25 years of experience leading marketing, sales and business development for B2B companies ranging in size from startups to Global 2000 organizations. Dean is best known for driving awareness and demand for early-stage growth companies, establishing their business models and ramping them to scale.


Fred Waugh, EVP, Marketing and Advisor for Invodo

Fred WaughFred Waugh is a senior executive with broad leadership experience across marketing, product management, and business development. He has built and led organizations in fast-growth early and mid-stage software companies, successfully launching multiple products and defining new product categories. He has been a key leader in multiple successful exits, including acquisitions and an IPO.


Mariya Finkelshteyn, Director of Marketing, Hostway

Mariya FinkelshteynMariya Finkelshteyn is a results-oriented, demand generation leader credited with leading global demand generation initiatives for Microsoft, HPE, IBM and Verizon. She has proven achievement in lead generation, lead nurturing, account-based marketing, pipeline development, digital marketing, content marketing and marketing automation. As the Director of Marketing & Demand Generation at Hostway, Mariya is responsible for driving global marketing efforts and actively seeks opportunities to maximize revenue impact while minimizing cost investment.


October 24
6:00 pm - 8:00 pm
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1011 W. Fifth Street Suite 300
Austin, TX 78703 United States
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